“There is no question, you are a huge part of our success.
You’ve helped guide our strategy with regard to positioning, identity and
messaging. What we’ve done here for the last two decades is extend a
single successful product into an entire company’s successful brand equity.”
Michael Lee, CEO, Syntermed
Creating the Brand.
First, we created the Big Identity. Then we extended the new parent brand identity into new brand identities for their separate offers and created a brand architecture to bring it all together for a client on a fast growth trajectory. This new brand launch would need to be able to grow with new companies being acquired, new services being offered, resonate with their long-term loyal customers, and bring a fresh new look.
Next, we created not only a tagline, but also a motto that expressed their vision, mission and words to live by.
Think Big. Expect Better.
While creating the new website messaging, content & look/feel, we simultaneously expanded the identity across a number of brand communication platforms.
A custom power point with strategic messaging was created to help the sales and marketing team introduce the new Big name, identity and family.
To also empower the sales team with the new brand launch, a company folder with sales sheets on each Big offer was created.