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Even a branding company can use a little help from its clients to express what's
different and special about them. Here are a few of our beloved clients' thoughts
and opinions... |
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""Whole Brain Creative is an integral part of the Carter Presidential Library & Museum's
marketing program. They understand the importance of the Library's brand and create brand communication that is innovative, smart and
unique. Their work captures the essence of our library and helps attract visitors
to the Carter Presidential Museum." |
| - - Jay Hakes, Director, Jimmy Carter Presidential Library & Museum |
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| On the power of positioning... |
“The thing I really value is your understanding of our business. That’s hard to get. The crafting of the product positioning – what our products are, our market, our customers, channel politics. It takes a certain … persistence. Everybody says they do that. But to actually do it – it’s really important. You guys are part of the ride, a huge part of our success.” |
- Michael Lee, CEO Syntermed
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"This branding process allowed me to increase the clarity and focus of what I
wanted my company to be. I can't imagine creating a brand, without positioning. We peeled the onion... and then created a company name that captures
the essence of what it's all about... plus, the
brilliant crafting of the my identity and messaging." |
"It's given people something "tangible". Now they can see and experience what I'm all about (my differentiation), and
it's attracted more people to me as clients."
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"And because I have this consistent brand message and identity that I'm so proud of, I'm so much
more driven to get it out there. It was a huge investment for me but well worth it."
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- Wendy Watkins, Chief Grower, PassionFruit Creative Business Growers |
"Whole Brain provides a truly unique combination of branding strategy with creative execution. I've worked together with them on numerous occasions and each time they've provided excellent results.”
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| - Lisa Henriott, Principal, Henriott Marketing Strategies |
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| On a pretty logo vs. an effective brand... |
That day in the Workshop was uncomfortable... but good. You helped give me more confidence and clarity. I really feel like I can go somewhere with this business, and I have a map to get there."
"I talked to another "creative" team, and they went right in to the "creative" stuff: whether I should have Flash on my web site. I was totally confused. If I would have gone with them, I'd just have had a better looking business card and web site than before. With Whole Brain, I have that, but more importantly, I have this whole... big idea behind them." |
| - Maria Forbes, Business Catalyst, FirePower Consulting |
On listening and learning... |
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"Whole Brain Creative helped us find ourselves. They really took their time to learn about us, as a company and individuals. They helped us to formulate this in a message that specifically targeted our audience and makes them understand what value we bring to the table."
"In every milestone they were able to show their professionalism in understanding the business and being able to express this in every deliverable."
"Most importantly, we found a partner who we can trust and grow with, knowing that they are always there for us." |
| - Mandy and Kelvin Slater, Owners, Blue Moon Pizza |
